The new Eurostar logo isn't as bad as everyone thinks

The new Eurostar logo
(Image credit: Eurostar)

Logos for railway operators might not usually make the headlines, but the new Eurostar logo is getting so much flak that we have to make an exception. The international train operator, which runs Channel Tunnel trains from the UK to France, Belgium and the Netherlands is merging with French-Belgian operator Thalys and has revealed new branding to make the occasion. 

But what could be a clever logo design that references the brand's name and history has fallen kind of flat, receiving a tepid response online. For some it's too '1991'. For others, it looks like a white goods manufacturer more than a train operator. But while it seems clear it's not going to make it to our pick of the best logos, people have been perhaps too quick to dismiss the design.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.