New MGM logo isn't exactly a roaring success

Fire up any James Bond film and the first thing you'll see isn't the famous white dots of the opening gun barrel sequence. Before that, we're always treated to the roar of the MGM lion in one of the most iconic movie studio logos of all time. But the opening ident is about to look rather different.

For the first time in over six decades, the lion has been reimagined in an evolution of MGM's renowned logo. In a somewhat controversial move, Leo (yep, he has a name) has been rendered in CGI – and the transformation is causing some alarm online. (Check out our top character design tips if you're looking for inspiration). 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.