Turns out the new Nickelodeon logo was a LOT of fun to create

Nickelodeon logo
(Image credit: Nickelodeon)

Kids TV channel Nickelodeon made a bit of a splash, or rather a splat, with its new logo design this year. The channel's first rebrand in 14 years design brought back its famous splat shape from the 1990s but with softer, more rounded and textured for a warm modern look. 

Now the branding and design agency Roger has revealed how it approached the project (see our pick of the best logos for more inspiration).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.