Warner Bros celebrates 100 years with a logo refresh

Warner Bros
(Image credit: Warner Bros)

Warner Bros, the home of programming spanning from Looney Toons to The Sopranos, is approaching its centenary and has celebrated with a logo transformation. The streamlined update of its time-honoured shield has been unveiled on the famous water tower in the Burbank lot in the presence of more than 500 employees – and a super-fancy Bugs Bunny. 

The original logo which must be up there with the greats (see here for our guide to great logo design), has been part of the Warner Bros brand since 1923, but has now been refreshed and modernised to take the company into its second century. Ditching the shiny gold/yellow that's been such a feature so far, the shield itself is now blue and the iconic lettering is now in a striking white.

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.