If you watch one thing today, make it this incredible new Nike ad

Nike ad
(Image credit: Nike)

2020 hasn't been a good year for sports, with countless events cancelled or postponed in the wake of the coronavirus pandemic. Nike's latest ad is a tribute to perseverance in the face of adversity – and not only is it a timely dose of inspiration, but it's also a marvel of video editing.

Featuring a split screen, the 90-second ad, titled You Can't Stop Us, seamlessly combines over 70 sports clips. These are placed side-by-side to create the impression of a single shot (check out our best laptops for video editing and the best video editing software options if you're inspired to create a masterpiece of your own). The ad ends with the words: 'You can't stop sport,' with a handwritten 'us' quickly replacing the final word.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.