If you watch one thing today, make it this incredible new Nike ad

Nike ad
(Image credit: Nike)

2020 hasn't been a good year for sports, with countless events cancelled or postponed in the wake of the coronavirus pandemic. Nike's latest ad is a tribute to perseverance in the face of adversity – and not only is it a timely dose of inspiration, but it's also a marvel of video editing.

Featuring a split screen, the 90-second ad, titled You Can't Stop Us, seamlessly combines over 70 sports clips. These are placed side-by-side to create the impression of a single shot (check out our best laptops for video editing and the best video editing software options if you're inspired to create a masterpiece of your own). The ad ends with the words: 'You can't stop sport,' with a handwritten 'us' quickly replacing the final word.

The team at Wieden + Kennedy combed through over 4,000 pieces of sports footage to create the 36 frames, which are designed to highlight how "sport unites us". From Serena Williams to Cristiano Ronaldo, the ad features footage of various sports personalities in action, with the brilliant editing highlighting the parallels between many sports (one particularly ingenious moment sees footage of a discus thrower merge seamlessly with that of a ballerina).

Narrated by American footballer Megan Rapinoe, the ad covers various themes including diversity, the coronavirus pandemic (workers in hazmat suits are seen spraying down empty stadium seats), and the Black Lives Matter movement. "We know things won't always go our way," Rapinoe announces. "But whatever it is, we'll find a way. And when things aren't fair, we'll come together for change." Here's how the creative community has come together in support of Black Lives Matter.

The ad has already proved a huge hit online, with almost 40 million views on YouTube in just four days. Users have taken to Twitter (below) to heap praise on the video, with many blown away by the editing. 

See more
See more
See more
See more

If the immediate response is anything to go by, Nike's latest could well go down as one of the greatest sports ads ever. 2020 has been a trying time for most, with many of us now adjusting to the 'new normal' of life after lockdown (here's where to buy a face mask if you're not already covered). Nike's ad isn't just an incredible example of technical wizardry, but it's a welcome message of hope in difficult times.

Read more:

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel Piper
Senior News Editor

Daniel Piper is Creative Bloq’s Senior News Editor. As the brand’s Apple authority, he covers all things Mac, iPhone, iPad and the rest. He also reports on the worlds of design, branding and tech. Daniel joined Future in 2020 (an eventful year, to say the least) after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more. Outside of Future, Daniel is a global poetry slam champion and has performed at festivals including Latitude, Bestival and more. He is the author of Arbitrary and Unnecessary: The Selected Works of Daniel Piper (Selected by Daniel Piper).