Will Google’s new icon make it easier to support Black-owned businesses?

Google Black
(Image credit: Google)

Google has added a new design feature to its maps and listings pages that will enable businesses to label themselves as Black-owned. The tag will make it easier for customers to recognise and support business owned by Black people, who can apply for the badge after claiming and verifying their listing page.

According to Google, the last few months has seen a "surge in online searches for Black-owned businesses", and the Black-owned tag is one part of a wider initiative to support those businesses online. 

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.