Brands show support for Black Lives Matter

A screenshot from Nike's new ad (Image credit: Nike)

As anti-racism protests continue across the world in the wake of the death of George Floyd, several brands have spoken out to show support for the Black Lives Matter movement over the last few days.

Many brands are delivering strong statements right now (and it will be interesting to see if they are followed by tangible action). In a minimal, text-based ad, Nike inverted its famous 'Just do it' slogan, urging its followers: 'For once, don't do it. Don't turn your back on racism." Sportswear brand Adidas even put its rivalry with Nike aside to share the message (below). 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.