Aunt Jemima to get a (way overdue) rebrand

Aunt Jemima
(Image credit: Quaker Oats)

Breakfast brand Aunt Jemima, owned by Quaker Oats, is soon to be rebranded, following years of commentary surrounding the brand's imagery. Critics say it portrays harmful racial stereotypes and is rooted in slavery and racism.  

According to Quaker Oats (a subsidiary of PepsiCo.) the brand design, which currently features an image of a black woman known as Aunt Jemima, will be phased out from the end of 2020, with a name change happening at a later date. It certainly has a long way to go before it'll rival our list of top packaging designs

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Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.