One of the coolest tech companies just randomly made a beer

What product might a cool minimalist tech company turn its hand to after phones and wearables? More accessories? A tablet maybe? No, Nothing has made a beer. And it's the perfect antidote to the saturation of the surrealist psychedelic retro maximalist approach so prevalent in the design of craft beer labels.

Nothing has approached the design of its beer, and its packaging design, in a similar way to how it approaches its smartphones and accessories. No, the can isn't actually transparent like the Nothing Phone (2) and Nothing Ear (2), but it is as minimalist as you might hope, somewhere in between stripped down chic and the utilitarian look of a supermarket value brand.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.