Why the Nothing Phone is the first serious threat to the iPhone

Product shot of parrot perching on Nothing phone
(Image credit: Nothing)

When Apple founder Steve Jobs passed away in 2011, a little bit of the tech industry's soul died with him. While his successor Tim Cook has admittedly made the company much more profitable, gone are the days when Apple's spirit of innovation would periodically send popular culture spinning on its axis. Since then, everything's been a little, well, boring. Not least when it comes to phones. 

Apple has continued to tweak the iPhone, bit by bit, but the release of a new model such as the iPhone 14 hardly sets the heart afluttering like it once did. And while the market is full of capable Android rivals (see our best camera phones guide for your options), none have exactly broken the mould design-wise, preferring to largely replicate the best of the iPhone, just at a lower price.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.