Are the Paris 2024 Olympic pictograms really that bad?

Paris 2024 Olympic pictograms
(Image credit: Paris 2024)

The Paris 2024 Olympic Games are fast approaching, and design controversies continue to follow the preparations at every stage. After all the jokes about the logo design and the mascots, the pictograms representing the Olympic sports are also raising some eyebrows.

The Olympic Games have set out to reinvent the traditional pictogram with a new approach. While the icons have tended to be quite literal representations of people performing each sport, the new designs are more like badges or crests, with a reflected symmetry reminiscent of playing card designs. The problem is that people can't work out what sports some of them represent (see our pick of the best sports logos).

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.