Warner Music Group’s edgy new brand identity hits all the right notes

WMG rebrand
(Image credit: Pentagram/Warner Music Group)

Since its conception, Warner Music Group (WMG) has grown into a multifaceted music entertainment company, supporting streaming, recording and more. Partnering with leading design agency Pentagram, WMG has undergone a slick and modern brand identity refresh to synergise its diverse brands into one unified identity.

With strong brand identifiers already in place – such as WMG's iconic logo – the new design aims to create a palette of flexible brand motifs that can transfer across the company's internal brands and platforms. The rebrand expertly captures the brand's heritage with a modern playful spirit with a refreshed colour story, contemporary typography and a strong sense of identity.

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.