Philippe Starck just made the Perrier bottle design even more iconic

Philippe Starck Perrier bottle design
(Image credit: Perrier)

The French sparkling water brand Perrier is already easily recognisable thanks to the shape of its green bottle, but the design has just become even more iconic. To mark its 160th anniversary, it brought in one of France's best-known industrial designers to rebrand the bottle.

The overall shape of the bottle remains the same, ensuring that's it's still immediately recognisable as Perrier. But Philippe Starck's took inspiration from Fresnel lenses to add thin horizontal streaks to the glass, playing with how it defracts light while adding texture to the bottle. This isn't one of those weird brand collaborations that makes no sense. The combination is inspired.

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Joe Foley

Joe is a regular freelance journalist and editor at Creative Bloq. He writes news, features and buying guides and keeps track of the best equipment and software for creatives, from video editing programs to monitors and accessories. A veteran news writer and photographer, he now works as a project manager at the London and Buenos Aires-based design, production and branding agency Hermana Creatives. There he manages a team of designers, photographers and video editors who specialise in producing visual content and design assets for the hospitality sector. He also dances Argentine tango.