Meet the iPhones that never were in spoof Apple ads

Retro iPhone
(Image credit: Future Punk)

If anyone knows how to promote a product, it's Apple. Nowadays the tech giant's advertising is famous for its stripped back and straightforward aesthetic, but how would the iPhone have looked if it'd been released a couple of decades earlier? That's what these spoof ads imagine.

These days Apple's personal device is a hit with creatives, especially when paired with the best iPhone apps for designers. You might even be waiting to pick up an iPhone discount with the upcoming Prime Day deals. But would the iPhone have made the same impact if it looked more like Apple's early Macintosh computers than the smartphones we know and love?

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.