Is Ribena's new redesign its grooviest yet?

In a bid to make its packaging 100 per cent recyclable, Ribena has updated its bottle design – and the result is a new bottle shape that looks super-satisfying to hold. Although the world's favourite squash (an unofficial title, but we assume) made tracks towards total eco-friendliness last year, the bottle's label was causing a big problem. 

Apparently, though the bottles were already able to be recycled, the dark label (necessary to protect the liquid from bright light) covered so much of the bottle that recycling plants' sensors were unable to recognise it as being recyclable. But, in a project that cost £1.6 million and took over two years, the issue has finally been solved – and we think it's a smash hit. We just wonder if the iconic packaging is enough to rival our packaging design hotlist.

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Georgia Coggan
Editor

Georgia has worked on Creative Bloq since 2018, and has been the site's Editor since 2022. With a specialism in branding and design, Georgia is also Programme Director of CB's award scheme – the Brand Impact Awards. As well as immersing herself with the industry through attending events like Adobe Max and the D&AD Awards and steering the site's content streams, Georgia has an eye on new commercial opportunities and ensuring they reflect the needs and interests of creatives.