Is Ribena's new redesign its grooviest yet?

In a bid to make its packaging 100 per cent recyclable, Ribena has updated its bottle design – and the result is a new bottle shape that looks super-satisfying to hold. Although the world's favourite squash (an unofficial title, but we assume) made tracks towards total eco-friendliness last year, the bottle's label was causing a big problem. 

Apparently, though the bottles were already able to be recycled, the dark label (necessary to protect the liquid from bright light) covered so much of the bottle that recycling plants' sensors were unable to recognise it as being recyclable. But, in a project that cost £1.6 million and took over two years, the issue has finally been solved – and we think it's a smash hit. We just wonder if the iconic packaging is enough to rival our packaging design hotlist.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Georgia Coggan

Georgia is lucky enough to be Creative Bloq's Editor. She has been working for Creative Bloq since 2018, starting out as a freelancer writing about all things branding, design, art, tech and creativity – as well as sniffing out genuinely good deals on creative technology. Since becoming Editor, she has been managing the site on a day-to-day basis, helping to shape the diverse content streams CB is known for and leading the team in their own creativity.