This game-changing ruler is perfect for designers

new ruler
(Image credit: Orangered Life)

Last year, we met the 30° Ruler, a ruler designed for designers. Crafted with the needs of designers in mind, it was easy to read, practical, and promised to even improve designers' posture. If you thought that the world of rulers couldn't get any better, you'd be wrong. The 30° Ruler 4.0 is here.

The original 30° Ruler was created by design grad group Orangered Life, and it soon smashed its modest £500 goal by 2,000 per cent. Clearly there's a demand among creatives for a better ruler that will help them to improve their art techniques, and pairs nicely with the best pencils. A year later, Orangered Life have had three successful Kickstarters and raised over £90,000 in funding. They've also delivered more than 10,000 products. 

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.