Dear Samsung, please send your foldable phones back to the '90s

A half-open Samsung Galaxy Fold with a screen that's broken in the middle
(Image credit: Future / TechRadar)

One of the best written, shot, acted and produced ads on TV (and your YouTube preroll rotation) is a devilishly clever and funny take on teen horror films, except the frightening presence here is not a masked killer or a flesh-eating cabin-fever virus. No, it's that most terrifying spectre of all; a foldable smartphone: the Samsung Galaxy Flip 5.

I really like this ad, and I wholeheartedly agree with the spell-stricken teen about 30 seconds in, as she stares in helpless catatonia at the abominable Flip 5 being waved around by its owner/victim: Leave. Now. Run away and never look back.

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Erlingur Einarsson
Tech Reviews Editor

Erlingur is the Tech Reviews Editor on Creative Bloq. Having worked on magazines devoted to Photoshop, films, history, and science for over 15 years, as well as working on Digital Camera World and Top Ten Reviews in more recent times, Erlingur has developed a passion for finding tech that helps people do their job, whatever it may be. He loves putting things to the test and seeing if they're all hyped up to be, to make sure people are getting what they're promised. Still can't get his wifi-only printer to connect to his computer.