Why the new Sega NFT logos aren't what they seem

Sega NFT logos
(Image credit: Sega)

A new Sega NFT logo has emerged online and it suggests the Japanese video games publisher hasn't completely given up on the idea of creating NFTs. A new trademark filing published on Friday by the Japan Patent Office included two new Sega NFT logos. And it's got fans wondering what it's all about.

Last April Sega announced it was developing games and collectibles around the play-to-earn business model that has seen titles such as Axie Infinity and The Sandbox become hugely popular. 

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Ian Dean
Editor, Digital Arts & 3D

Ian Dean is Editor, Digital Arts & 3D at Creativebloq, and the former editor of many leading magazines. These titles included ImagineFX, 3D World and leading video game title Official PlayStation Magazine. In his early career he wrote for music and film magazines including Uncut and SFX. Ian launched Xbox magazine X360 and edited PlayStation World. For Creative Bloq, Ian combines his experiences to bring the latest news on AI, digital art and video game art and tech, and more to Creative Bloq, and in his spare time he doodles in Procreate, ArtRage, and Rebelle while finding time to play Xbox and PS5. He's also a keen Cricut user and laser cutter fan, and is currently crafting on Glowforge and xTools M1.