Revealed: the colour that's most likely to engage people online

Selection of images, all containing green
(Image credit: Shutterstock)

Every year, image library Shutterstock launches its Color Trends report, identifying the most popular colours of the moment, based on downloads from its service across the world. This year, though, it's upped the ante. 

New to this year's report, Shutterstock has also identified the highest performing colour across media generally: ie the one that leads to the greatest click-through rates and conversions in marketing and advertising campaigns. 

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, and Tech Radar. He also writes for Creative Boom and works on content marketing projects.