I’m hypnotised by this beauty brand's ethereal new identity

NeoGen new brand identity
(Image credit: NeoGen/SomeOne)

The beauty industry is an illustrious but competitive market, so standing out against the crowd is no mean feat. Enter skin revitalisation brand NeoGen, which has unveiled a sleek new brand identity – "looking beyond the surface" of the aesthetics industry to offer a unique solution to ageing. 

Design trends may come and go, but NeoGen's stylish new identity carries a timeless elegance, expertly balancing futuristic minimalism with a touch of elevated class. The radical new identity carries a palpable etherealism that feels confident and refined against the competition, resulting in a strong and serene brand identity that carries polish and integrity. 

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Natalie Fear
Staff Writer

Natalie is Creative Bloq's staff writer. With an eye for trending topics and a passion for internet culture, she brings you the latest in art and design news. A recent English Literature graduate, Natalie enjoys covering the lighter side of the news and brings a fresh and fun take to her articles. Outside of work (if she’s not glued to her phone), she loves all things music and enjoys singing sweet folky tunes.