Thames & Hudson rebrand makes the old new again

Thames & Hudson catalogue
Thames & Hudson's new logo in action (Image credit: Pentagram)

Illustrated book publisher Thames & Hudson has revealed a brand new visual identity designed by Pentagram. The rebrand includes a new cartouche (a frame around a design) in which the publisher's monogram and dolphin symbol are surrounded by an oval. 

This new cartouche is both a modernisation and a nod to the publisher's heritage of over 70 years. As well as being designed to work in various sizes across digital and print, it was partly inspired by an original mosaic found in Thames & Hudson's London office (below). The mosaic features the two dolphins that represent the rivers the publisher is named after, in London (Thames) and New York (Hudson). If you haven't got an old mosaic hanging around, check out our logo design inspiration guide. 

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.