The best and worst beer logos

beer logos
(Image credit: Beck's/Desperados/Budweiser/Corona)

Beer is one of the most popular drinks worldwide, and has been for centuries. There are so many beer brands out there that beer aficionados are spoilt for choice, and with so many types of beer all varying in appearance, aroma, and taste, marketing and branding are hugely important.

The logo of each brand of beer is a huge part of this. Many beer brand logos have become iconic, potentially up there with the best logos of all time, forming important parts of coherent brand identities. But others aren’t so good, either because they don’t match the feel of the brand, or simply because they just don’t look all that great. So, let’s take a look at some of the beer logos on either side of the scale.

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Adam England

Adam is a freelance journalist covering culture and lifestyle, with over five years’ of experience and a Master’s degree in Magazine Journalism from Cardiff University. He’s previously written for publications including The Guardian, The Independent, Vice and Dazed, and was Senior Editor at from 2022 to 2023. When he’s not writing, he’s probably drinking coffee, listening to live music, or tinkering with his Apple devices.