Why the new Toblerone logo isn't as controversial as it sounds

A photograph of the Toblerone chocolate bar.
(Image credit: Ashley Pomeroy)

Famous logo redesigns are guaranteed to get the internet riled up, but when that logo belongs to a beloved chocolate brand, prepare for carnage (aka a few miffed tweets). The news that Toblerone is set to change its iconic mountain logo has got people talking this week, but it probably isn't as big a deal as it sounds.

With Toblerone's production moving from Switzerland to Slovakia, the brand has announced it will be removing the likeness of the Swiss Matterhorn mountain thanks to strict rules surrounding authentic "Swissness". But are we really going to forget Toblerone's roots? (Check out the best logos of all time if you're looking for design inspiration.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.