Toblerone's new logo is better than you think

The new Toblerone brand identity
(Image credit: Toblerone/Bulletproof)

There's nothing quite like a famous logo rebrand to kickstart your day, is there? Today's logo update has come all the way from Switzerland from none other than Toblerone. The famous chocolatier has given its logo a little makeover – and I'm a fan. 

At first glance, the brand makeover doesn't look that exciting with its new wordmark, typeface and colour palette but the more you learn about the design, the cooler it gets. The brand identity focuses in on the triangular shape of the chocolate against an industry of square-shaped bars. While the brand has a fresh new look, it has kept its iconic logo that's fully equipped with a fascinating design secret. If Toblerone's new look has left you feeling inspired, then make sure you check out our roundup on the best free logo makers and have a go at creating one yourself. 

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.