Users are seriously unimpressed with the new Tumblr logo

The Tumblr logo
(Image credit: Tumblr)

Ah, Tumblr. The social media app became a hub for everyone from angsty hipsters to alt musicians/artists when it rose to popularity back in 2013. Since then, the guidelines and rules of the app went through some changes, resulting in the fall of the social media giant – and its new logo apparently isn't helping its cause. 

Many users woke up to the social media platform having changed its app icon. The design features the famous Tumblr lower-case T, however, the new logo is made up of overlapping lines in an orange and purple gradient (see below). Despite the refreshed look, many users dislike the new design. If you're looking to update your business' logo but are hoping to avoid a similar controversy, then make sure you check out our guide on how to design a logo.

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Amelia Bamsey
Staff Writer

Amelia is Creative Bloq’s Staff Writer. After completing a degree in Popular Music and a Master’s in Song Writing, Amelia began designing posters, logos, album covers and websites for musicians. She now enjoys covering a range of topics on Creative Bloq, including posters, optical illusions, logos (she's a particular fan of logo Easter eggs), gaming and illustration. In her free time, she relishes in the likes of art (especially the Pre-Raphaelites), photography and literature. Amelia prides herself on her unorthodox creative methods, her Animal Crossing island and her extensive music library.