Twitch's rebrand is here – and you're already part of it

Twitch billboard campaign
(Image credit: Twitch)

Ahead of this year's TwitchCon, video streaming platform Twitch has revealed a bold rebrand that aims to celebrate the vibrant energy of its creators and communities. As its accompanying slogan proclaims: "you're already one of us."

The new look has been a year in the making, and is the first major rebrand for Twitch since it was established back in 2011. Whipped up by Collins in collaboration with Twitch's in-house design team the overhaul includes a new colour palette, a blocky letterform, a polished version of the Glitch mascot, and a Moog synthesiser-inspired typeface that's up there with the best retro fonts we've seen.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.