Design Twitter can be an opinionated place, and whenever a big brand reveals a new logo, dissenting voices are never far behind. Which makes this logo-based Twitter thread all the more wholesome.
Design fans are currently sharing what they believe to be the most under-appreciated logos ever, and in many cases, the stories behind them. And while the term under-appreciated might be stretch for some of these (a few are arguably among the best logos of all time), it's a treat to see some design love on the hellsite.
Share an under appreciated logo, I'll go first.. pic.twitter.com/E9bOgQbRXvMay 16, 2023
Twitter user Jordan Jenkins invited followers to share their favourite appreciated designs, starting with the arguably classy New York Times logo. Other highlighted designs include the Playboy logo, apparently designed by Art Paul in an hour. And even Burberry's latest rebrand gets a look-in.
Huge fan of this making a return 💙 https://t.co/3W3GmH8wsD pic.twitter.com/3Ku6QsiK0XMay 16, 2023
Don't hear people talk about this a lot, but this is one of the best logos I've come across https://t.co/Y1zXrko5hx pic.twitter.com/upuUH6Su1hMay 16, 2023
Is there really any other answer............once you see it...you can't unsee it.... https://t.co/jxUpRsjPHW pic.twitter.com/zhCDQ0v5j0May 17, 2023
From Kia to Calendly, we've seen plenty of logo fails over the last few months, but it's always nice to appreciate a quality design. If you're inspired to create your own, take a look at our guide on how to design a logo.