Are these the most under-appreciated logo designs?

Logo designs
(Image credit: New York Times/FedEx/Burberry/Future)

Design Twitter can be an opinionated place, and whenever a big brand reveals a new logo, dissenting voices are never far behind. Which makes this logo-based Twitter thread all the more wholesome.

Design fans are currently sharing what they believe to be the most under-appreciated logos ever, and in many cases, the stories behind them. And while the term under-appreciated might be stretch for some of these (a few are arguably among the best logos of all time), it's a treat to see some design love on the hellsite.

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.