This year's WWDC invite is one of Apple's best

Apple rainbow logo in a shape shifted form with WWDC 2023 written underneath in white letters
(Image credit: Apple)

Part of the fun in the build up to Apple's WWDC event is speculating about what Apple might announce, and we often get clues from the event invite itself. This year is no different. 

The invite sees a shapeshifting Apple logo move around like an oily rainbow. And if you've got an iPad or an iPhone (and let's face it, many people interested in Apple's events do) then there's an extra AR trick available on those devices. 

To access it, go to your iPhone or iPad and head to the Apple Events page. Then tap View the AR experience to get the Apple logo to appear within your space. As it moves, it reveals the date of the event (5 June 2023). 

image of the Apple logo in front of images by Owen Gildersleeve

The logo shape-shifting in my home office. Prints by Owen Gildersleeve (Image credit: Future)

We saw Apple utilise AR in its invite in 2021, where the date was also revealed in AR. I prefer the fluid form of this invite though, although it does make it hard to screenshot (see above). 

Apple fans are speculating that this year could finally be the year Apple releases its first new product since the Apple Watch was released in 2015. We're expecting Apple  Glass / Apple Glasses (which name will the brand go for?) and knowing Apple, they'll be announced with a fair amount of fanfare. 

Will it be worth the wait? Who knows. For more on what we're looking to see in this event, see our WWDC what we expect roundup. We'll also be live blogging the event, which starts at 10am PT / 1pm ET / 6pm BST on Monday, so be sure to check back as we report on the event, as it happens.

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Rosie Hilder

Rosie Hilder is Creative Bloq's Deputy Editor. After beginning her career in journalism in Argentina – where her blogging prowess led her to become Deputy Editor of Time Out Buenos Aires – she moved back to the UK and joined Future Plc in 2016. Since then, she's worked as Operations Editor on art and design magazines, including Computer Arts, 3D World and Paint & Draw, and got the 'Apple bug' when working on US title, Mac|Life. In 2018, she left the world of print behind and moved to Creative Bloq, where she helps take care of the daily management of the site, including growing the site's reach through trying to please the Google Gods, getting involved in events, such as judging the Brand Impact Awards, and helping make sure its content serves its readers as best it can. Her interests lie in branding and illustration, tech and sexism, and plenty more in-between.