10 packaging and branding trends every designer needs to know

Packaging trends

These 10 trends are the future of packagng design

Today's world is all about making connections. Packaging design as an immediate and physical point 
of connection and a communicator of the big idea is more relevant than ever, particularly now we have a greater abundance of choice – and competition – than ever before.

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Creative director at leading strategic creative and brand design agency Pearlfisher, Natalie Chung was foreman of the 2015 D&AD Awards Packaging Design Jury.