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The print advert made from thread

Adverts for wealth management companies often show dull stock images of businessmen standing about. But these adverts for Jersey-based firm Affinity Wealth Management are a world apart.

Created by design agency The Potting Shed, each of these beautiful and elegant images was designed by the group and then created by junior designer Sam Falla using just two lengths of thread and some pins.

The beauty of the concept lies in its simplicity particularly in its choice of two colours and a set of simple images. Business metaphors make the ads instantly recognisable while for us the standout image is the family connection featuring its clever use of the Russian dolls.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began over a decade ago. The current website team consists of five people: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, and Staff Writer Amelia Bamsey. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.