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The beer bottle you can use like a credit card

Paying for stuff using a beer bottle might seem a weird idea. But it soon could become part of your night-in ritual if this Russian invention takes off.

App developer Aleksandr Semenov, CEO of Heads and Hands noticed how a Grolsch campaign allowed its customers to access movies by enter promotional codes printed on its bottles into its partners' websites.

But he felt they could go one better. The process was just too fiddly. Why couldn't the customer unlock the movie with just a single tap?

You just swipe the bottle top against your device to conduct a transaction

You just swipe the bottle top against your device to conduct a transaction

They went on to achieve just that, making clever use of Bluetooth beacon technlogy to create a special bottle. When swiped, it transmits a signal from the beacon located under the bottle top to the appliance you wish to watch the movie on - facilitating the transaction in a single step.

"You'll never need a credit card to pay for a movie again," says Semenov. "It’s so amazingly simple, I still can’t believe I’ve done it. Who knows, maybe we’ll target the pizza market next with this technology!"

Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. He is author of Great TED Talks: Creativity, published by Pavilion Books. He was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine.