Discover how to pick the perfect typeface in the new Computer Arts

Typeface selection is a true artform that goes well beyond simple aesthetics. Tone of voice, emphasis and cultural associations are all essential considerations, as are factors like usage format, language support and licensing.

Get it wrong and you'll soon know about it – so how can you ensure you get it right every time?

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.