Wacom reinvents the product website

Wacom is well known amongst creative professionals for its high-end drawing and painting tablets - but it's recently expanded its product suite to include tools aimed at the general public.

Interestingly, there's no real sales pitch to speak of: instead, friendly, relevant messaging replaces marketing speak. The aim is to put the product experience first and allow the visitor to dig deeper if and how they choose.

This approach may have been borne out necessity due to the 'two audiences' dilemma - but the result is a refreshing take on the idea of a product site. A great example of how taking a lateral approach to site redesign can end up serving users a whole lot better.

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All things Creative Bloq

The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.