3 websites that do one thing well

Many times I've seen a design brief on a new website project and it calls for three or four different calls to action and has five or six different audience profiles. It's a constant struggle to work with all the stakeholders to narrow down that focus, but it is always a battle worth fighting.

Any sort of marketing or messaging can only really do one thing well. If you try to make everyone happy, then you will most likely wind up making no one happy – or worse, you won't create any conversions or sell any products.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.