Dots meet dance beats in Nike's HTML5 experiment

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Create your own animated dance track with this cool HTML5 demo created by Field and Nosaj Thing to promote the Nike+ Fuelband.

Is this the coolest HTML5 experiment yet? Certainly the interactive audiovisual experiment to promote the Nike+ Fuelband (see our review here (opens in new tab)) is enormous fun and strangely addictive.

The site (opens in new tab), which you're best off viewing on a desktop computer in a modern browser like Chrome (opens in new tab), is a audiovisual feast of colourful abstract dots, which spring to life when you start moving your mouse around.

Start clicking and these little dots start dancing!

Start clicking and these little dots start dancing!

You essentially create your own animated dance track in the process - so headphones are essential! Plus we'd recommend the Full Screen option for maximum immersion.

The site was created by Los Angeles studio Fair (opens in new tab), with Dinah Moe, David Mikula, Alaa Mendili, and David Knapeg working on the project, with music by Nosaj Thing (opens in new tab).

Music is an essential part of the experience, so make sure you're wearing headphones

Music is an essential part of the experience, so make sure you're wearing headphones

If you can't make the demo work on your device, check out the video of the site in action below:

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Topics
Web design

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