Design agency showcases its love for custom motorbikes

the build film

Combining great typography and cinematography, The Build is a striking piece of work

Based in Portland, Oregon, the folks at digital creative agency Instrument are big lovers of custom bikes. But rather than just mention this love in their Twitter header obliquely, or the 'About Us' page on their site, they've gone all out to create an online film about their hobby, The Build. And it's really quite impressive.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.