5 web font trends for 2015

Typographic consistency across media – whether in print, on screen, or on the web – is an inherent cornerstone of crafting a cohesive brand. While graphic design and typography are inextricably linked, until fairly recently it has felt like type has been forced to play second fiddle on the web – not because there wasn't a demand, but rather because of technical limitations.

However, with web font adoption quickly approaching 50 per cent (compared to just 2 per cent in 2010) the tipping point for a majority of sites using Web fonts may be not too far in the future. There are a lot of signs and improvements to suggest that web fonts are starting to become "the norm".

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