How to write engaging copy for your site

I hear a lot of talk about content being important, but far less about why. It's the latter I'm most interested in. Copy can affect moods, sway opinion and influence buying habits, but in the end it all comes back to one thing: engagement.

As a writer, I set out to engage my audience, whether that is a client, a client's customer or a reader of my blog. But how can we ensure what we write is engaging?

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.