In the second part of Go Media's series on cross-media design, Christopher Wilson explains how to make a print logo into an interactive animation. Next month we'll explore designing for broadcast.
A common extension of a branding project is taking a company's identity and creating a logo animation for film or a website. The animation can also be used in digital marketing material such as interactive brochures, exhibits and presentations.
This month I'm going to take the vector logo that Go Media's Oliver Barrett designed last issue in the first part of this tutorial series, and demonstrate a classic 'logo build' where you unveil a logo to the audience. The unveiling is considered classic because often a presentation, whether on the web or for an exhibit, begins with a blank screen. If you can gracefully bring up your brand imagery from the void, you'll really grab the spectator's attention.