Popular American fashion label Calvin Klein has given its iconic text-based logo design an upper case update. Created with the help of renowned British graphic designer Peter Saville, the new look logo (above) was released by Calvin Klein's new creative director Raf Simons on Instagram.
The old logo was instantly recognisable and a bit of a sex symbol considering that it was often found printed on the elasticated waistbands of Calvin Klein underwear, so the decision to drop it in favour of a purely upper-case design that subtly squishes the letters closer together is sure to divide opinions.