Calvin Klein reveals new logo design

Popular American fashion label Calvin Klein has given its iconic text-based logo design an upper case update. Created with the help of renowned British graphic designer Peter Saville, the new look logo (above) was released by Calvin Klein's new creative director Raf Simons on Instagram.

The old logo was instantly recognisable and a bit of a sex symbol considering that it was often found printed on the elasticated waistbands of Calvin Klein underwear, so the decision to drop it in favour of a purely upper-case design that subtly squishes the letters closer together is sure to divide opinions.

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Dom Carter

Dom Carter is a freelance writer who specialises in art and design. Formerly a staff writer for Creative Bloq, his work has also appeared on Creative Boom and in the pages of ImagineFX, Computer Arts, 3D World, and .net. He has been a D&AD New Blood judge, and has a particular interest in picture books.