Watch this! The new TAG Heuer commercial

We love a good advert here at Creative Bloq and think that commercials can be one of the most creative outlets for designers. Although most have to adhere to the company's brand and motto, there's still plenty of room for creative juices to flow onto the screen. We discovered this new advertisement from Paris based 3D and animation film production company Mecanique Generale and it's an absolute feast for the eyes.

How was it made?

'The Frog' was created using a mixture of Maya and photorealistic rendering software Mental Ray. The breathtaking visuals see a Tag Heuer watch transform into a frog, made up of entirely of watch materials. The assembly of the watch pieces is astonishing, with the tag line 'Everything can change in a second' summing up the advert.

A simple execution of the Tag Heuer logo to finish the commercial is a perfect way to include the company whilst keeping creativity at the forefront of the viewer's mind. Mecanique Generale have once again triumphed in the 3D stakes to create another fantastic advert.

We love it but what do you think? Have you seen any great 3D commercials recently? Let us know in the comments box below!

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The Creative Bloq team is made up of a group of art and design enthusiasts, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson, Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The ImagineFX magazine team also pitch in, ensuring that content from leading digital art publication ImagineFX is represented on Creative Bloq.