Unicorns take the lead in beautiful new Grand National animation

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Discover how this stunning promo for Channel 4's Grand National coverage was made.

Here at Creative Bloq we're big fans of the creative approach Britain's Channel 4 takes to promoting its sporting events – not least its breathtakingly emotive ident for the 2012 Paralympics. And continuing the tradition is this animated promo for the biggest date in the UK's horseracing calendar, this weekend's Grand National.

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Tom May
Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects. 

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