Unicorns take the lead in beautiful new Grand National animation

Here at Creative Bloq we're big fans of the creative approach Britain's Channel 4 takes to promoting its sporting events – not least its breathtakingly emotive ident for the 2012 Paralympics (opens in new tab). And continuing the tradition is this animated promo for the biggest date in the UK's horseracing calendar, this weekend's Grand National.

It tells the story of a unicorn foal with underdeveloped wings and a twisted horn who is shunned for being different. But, pleasingly enough, it fights with grit and determination to become a magnificent and unique racehorse.

How it was made

Commissioned by Channel 4 Group Marketing Manager, Ros Godber, 'The Outsider' was conceived by Joint Heads of 4Creative John Allison and Chris Bovill and Creative Team Jack Croft and Stacey Bird.

The story was then brought to life by multi-award winning Nexus Directors Alan Smith and Adam Foulkes with sound provided by Siren and music composition by Alex Baranowski.

Take a look behind the scenes in the making of video below:

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.