5 tips for creating dramatic key art

When I'm asked to create images for product visualisation, one of the challenges is the lighting setup. 
You have to make sure the subject's contours and silhouette are nicely underlined to present it in the best light and accentuate the aspects the client wants to put forward.

Unbiased rendering engines offer the possibility to work in ways that weren't possible before. I recently had to create a series of renders for small items. I decided to create a simple object-centric light stage that I could reuse for every single render, with the ability to quickly manipulate and modify the lighting setup that would then be shared across all scenes.

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