Iain Tait

During the dotcom downturn, six senior creatives from two respected digital agencies that had gone bust - Deepend and Oven Digital - joined forces to found Poke. "People said it was all over," recalls Iain Tait. "We believed it was just the beginning."

Seven years later, Tait reflects that the core principles they put onto paper at the time still hold true. "One comes to mind: we said that interactive work had developed a German sense of humour," he grins. "People get so obsessed with technology that they lose sight of making things interesting and quirky. We believe in the little touches that make things memorable and different."

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.