Reinventing the idea with Upper First

Computer Arts: What’s Upper First all about?
Erik Arheden:
Upper First is a production collective of motion designers, 3D and VFX artists, directors and producers. We work in a very collaborative way, where as many of us as possible weigh in early during the process. Sometimes that's all of us, other times it may be just two-three people. The term "hive mind" has been useful to describe us in many situations.

CA: What sort of work do you do?
Mixed-media would be a boring but accurate way to put it. We like to find new expressions on old themes. It's hard, if not impossible, to come up with something that has /never/ been done before in any shape or form. So we try to reinvent the idea through expressive visuals, often mixing live-action with high-end 3D. If we can throw a bit of grime and grit into the mix we're happy to do so. Imperfect is perfect in 3D. Sometimes we stumble onto something that's truly original. Then we sit down to "fika" and celebrate.

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