Skip to main content

Ad agency reminds us that Facebook Likes don't help

facebook like campaign

Real press images were used for the campaign

When browsing through your Facebook newsfeed, you'll often come across a harrowing story with an equally upsetting image; with a message to 'Like' the photo to make a stand against the happenings. So, you click 'Like' and go about your daily business. It's nice to feel you've 'done something' and 'made a difference', but of course you haven't, as a new campaign for Crisis Relief Singapore graphically points out.

The charity worked with advertising agency Publicis Singapore, which created a series of unsettling images connected with the tagline 'Liking isn’t helping'. Using real press photos with digitally manipulated thumbs-up hands to mimic the Facebook 'Like' icon, three ads have been created, on the themes of Flood, Earthquake, and War.

Spreading the message that a Facebook 'Like' doesn't do anything in the grand scheme of things, this is one of the most impactful campaigns we've seen in a long time.

facebook like campaign

facebook like campaign

See more work from Publicis Singapore on their website.

[via Buzzfeed]

Like this? Read these!

What do you think of this campaign? Let us know in the comments box below!