Potent posters highlight issue of 'honour killings'

Creature poster

The winning poster created by Creature London

The advertising industry may be associated with frivolity, but it's always keen to use print ads to engage with the serious issues in society too.

And so when Cosmopolitan and protest group Karma Nirvana challenged three top advertising agencies to create a defining image for their campaign (opens in new tab) to remember Britain's 'lost women', they were happy to get involved.

The brief

Calling for a national day of memory for girls killed by their families each year in the name of 'honour', Adam & Eve DDB (opens in new tab), Leo Burnett (opens in new tab) and Creature London (opens in new tab) were briefed with creating a striking and emotive image that visually encapsulated the story of the campaign.

A team of judges, including the magazine's editor-in-chief Louise Court and BBC Breakfast presenter Naga Munchetty, selected Creature London's poster, shown above, as the winning image.

It was later projected onto the Royal Opera House to coincide with Prime Minister David Cameron's Girl Summit:

Meanwhile here's the design created by Adam & Eve...

Adam & Eve poster

... and two posters created by Leo Burnett:

Leo Burnett poster

Leo Burnett poster

So far, more than 115,000 people have pledged their support for a day of memory. You can find out more about the Cosmopolitan campaign against honour killings here (opens in new tab).

Have you seen an inspiring poster design lately? Share it in the comments below!

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Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity (opens in new tab), published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.