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The 5 most iconic Super Bowl commercials

On 15th January 1967, America was treated to the very first Super Bowl. Since then, it has gone on to become a major annual sporting event that is watched by millions across the country. As time went on, more and more tuned in not only to watch the game but also the commercials.

With a price tag of $3million for 30 seconds of screen time, it's a serious advertising business when it comes to the Super Bowl. Now that Budweiser has revealed its 2014 Super Bowl ad 'Puppy Love (opens in new tab)', we reveal our pick of the 5 most iconic ads to ever grace that premium adspace.

Apple (1984)

Created by chief creative officer of Ogilvy & Mather (opens in new tab) Steve Hayden, this Apple commercial became iconic almost instantly. After it aired, the Super Bowl commercial cultural phenomenom was born and audiences began watching the game purely for the ads.

Directed by legendary director Ridley Scott (opens in new tab), the commercial enabled Apple to sell 72,000 computers in as little as 100 days.

Budweiser (1995)

This had to be one of the most successful commercials to grace the Super Bowl screen. The iconic computer-generated frogs were created by Anheuser-Busch (opens in new tab) and the mascots went on to become a pop-culture hit with Budweiser producing t-shirts, glassware and more.

The commercial had rival beer companies green with envy, with Budweiser further cementing its big-dog Super Bowl commercial status with 1999's 'Whassup (opens in new tab)' offering.

Coca-Cola (2007)

Coca-Cola just about manage to make an appearance on every Super Bowl screen during the commercial splurge but this one from advertising agency Wieden+Kennedy (opens in new tab) is especially creative.

The animation for the commercial was developed by New York based Psyop (opens in new tab) by creative directors Todd Mueller and Kylie Matulick. This has to be one of Coca-Cola's most recognisable commercials to date - apart from THAT Christmas one of course.

EDS (2000)

This is possibly the funniest commercial to ever air on the Super Bowl screen. The commercial was developed at Minneapolis based agency Fallon (opens in new tab) by creative director David Lubars and art director Dean Hanson.

The company managed to bring this incredibly ridiculous situation around and effectively compared it to the way they move information and services around for their clients.

Volkswagen Passat (2011)

This is a commercial that won the hearts of America and turned into a viral hit. Although the thousands upon thousands of Star Wars fans would have helped the advert to its success, it's ultimately the creative direction from Michael Kadin of Deutch LA that wowed the crowds.

And despite the $6million price tag for 60 seconds, it was also the first commercial to air on YouTube before it hit the Super Bowl-watching millions' screens.

Words: the Creative Bloq staff

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of six full-time members of staff: Editor Kerrie Hughes, Deputy Editor Rosie Hilder, Deals Editor Beren Neale, Senior News Editor Daniel Piper, Digital Arts and Design Editor Ian Dean, and Staff Writer Amelia Bamsey, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.