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ITV2 rolls out a random rebrand

To kick off a new season of shows, ITV2 has teamed up with ManvsMachine to create a rebrand that reflects their fun, dynamic approach to TV. "We call it 'TV. And Then Some'," says ITV's Executive Creative Director, Tony Pipes.

Taking a similarly internet-lead approach as MTV's recent rebrand, ITV2's idents are now a visual explosion of dressed up sausage dogs, wobbling jellies and smashed clocks, all flashing across your screen in gif style bursts.

To hook the attention of the channel's 16-34 demographic, the idents will play in a randomly generated sequence. With thousands of different idents created by an algorithm, no two will look exactly the same.

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Dom Carter
Dom Carter is Creative Bloq's staff writer, news finder, and all round design fan. You'll usually find him drooling over screen prints and coveting more notebooks than is practical.