McDonald's is an internationally recognised brand. Its local working practices, however, aren't quite so famous. To help spread the word about McDonald's aim to use locally sourced ingredients, especially eggs and meat, respected branding agency Leo Burnett (opens in new tab) have created these 'good to know' print ads (opens in new tab).
Furnished with pictures of country gates, potato sacks and a pair of wellies, Leo Burnett's adverts reassure customers that their McDonald's meals are coming from an idyllic source. The wholesome image is capped off with an illustrated McDonald's logo and url.
With Leo Burnett's recent McDonald's Emojis campaign scooping awards in October, these latest adverts are sure to be a hit with customers.
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